Topics

As an entrepreneur with over 17 years of experience working in emerging markets around the world, John Von Achen’s experience is extraordinary and one of a kind. And, because of his diverse background, John is an incredibly versatile and informed trainer. That is why he has become so popular with audiences.
He is able to create keynote speeches and training programs for organizations that are truly unique, contemporary, exceedingly memorable and always practical. Typically, John Von Achen’s topics can be divided into four categories:



Sales and Service

John’s customized sales and service programs give novice and veteran sales and service professionals the edge they need to exceed their customers expectations while, at the same time, surpassing the performance of their competitors. Participants can expect to learn NOT ONLY new strategies and techniques, but also how to practically master and apply the new strategies and techniques they have been taught. Possible topics, which can be customized, include the following:


  • Account and time planning
  • Buying psychology
  • Communication skills
  • Prospecting and lead generation
  • Advanced networking strategy
  • Approaching new customers
  • Qualifying potential customers
  • Understanding needs and wants
  • Identifying buying signals
  • Building trust and rapport
  • Developing effective presentations
  • Mastering presentation skills
  • Negotiation strategy and techniques
  • Successfully winning tenders and competitative bids
  • Writing proposals and contracts
  • Conducting powerful demonstrations
  • Using marketing and promotion effectively in sales
  • Customer retention and loyalty strategies
  • Sales process development and implementation
  • Working with discounts and price reductions
  • Handling and solving problems
  • Overcoming objections
  • Closing the sale (and keeping it closed)
  • Managing post sale activities
  • Key account and complex selling
  • Telephone sales and telemarketing techniques
  • Successfully dealing with (and stealing from) competition
  • Selling to top executives and key decision makers
  • Selling to the rich, famous and affluent
  • Specifics for wholesale sales
  • Specifics for retail sales
  • Specifics for direct sales
  • Specifics for network marketing
  • Effective customer service
  • Customer retention and loyalty strategies
  • Sales process development and implementation
  • Database creation and maintenance (CRM)
  • Recovering past and upset customers


All of the above topics can be fully customized to meet the needs and specifics of any organization. In addition, John can develop a comprehensive training system that can include a combination of lectures, seminars, demonstrations, workshops, Internet-based training, audio and video materials and individual and team activities.


Leadership and Management

John’s customized management and leadership programs assist organizations and individuals in understanding how to harness power and influence, understand the differences between managing and leading, create a vision and a sense of purpose in an organization and maximize productivity. Possible topics, which can be customized, include the following:


  • Attitude management
  • The role of leadership
  • Designing and regulating corporate culture
  • Developing and reinventing organizational structure
  • Strategic planning and positioning
  • Developing and evaluating K.P.I.’s (key performance indicators)
  • Recruiting and selecting new employees
  • Creating vision, values and organizational objectives
  • Developing effective orientation and training programs
  • Motivating management and employees
  • Managing organizational change
  • Achieving organizational creativity
  • Enhancing productivity and effectiveness
  • Process reengineering
  • Crisis management
  • Using HR effectively (the role and purpose of human resources)
  • Stress free employee termination
  • Delegation and duplication
  • Counseling employees
  • Reward and recognition
  • Managing communication flow
  • Project management
  • Decreasing employee turnover
  • Enhancing organizational image
  • Creating a team focused environment
  • Creating and nurturing high performance teams
  • Training management to train employees (train the trainer)
  • Specifics for managing the sales process and sales professionals
  • Specifics for managing the marketing process and marketing professionals
  • Specifics for managing and leading senior management


All of the above topics can be fully customized to meet the needs and specifics of any organization. In addition, John can develop a comprehensive training system that can include a combination of lectures, seminars, demonstrations, workshops, Internet-based training, audio and video materials and individual and team activities.


Marketing and Promotion

John’s customized marketing and promotion programs assist organizations and individuals in understanding the latest developments in this ever changing profession, including how to develop original and innovative strategies, successfully open new markets, capture larger portions of existing markets and catapult past competitors into dominating market positions. Possible topics, which can be customized, include the following:


  • Global marketing trends
  • The psychological laws of marketing
  • Market research and intelligence
  • Consumer profiling
  • Target marketing
  • Strategic differenation strategy
  • Direct marketing and BTL
  • Positioning and focus strategy
  • Brand development and management
  • Product development
  • Pricing strategy
  • Distribution channel management
  • Innovative distribution (franchising, internet, network marketing)
  • Maximizing promotional budgets
  • Effective merchandising
  • Trade show and exhibition strategy
  • Implementing sales promotional systems
  • Internet based marketing and promotion
  • Database development and management
  • Loyalty program development and implementation
  • Promotional strategy development
  • Effective advertising and PR
  • CRM strategic development
  • CRM tactical implementation
  • Network marketing
  • Franchising creation and development
  • Franchising sales and network management
  • Offensive and defensive promotional strategies


All of the above topics can be fully customized to meet the needs and specifics of any organization. In addition, John can develop a comprehensive training system that can include a combination of lectures, seminars, demonstrations, workshops, Internet-based training, audio and video materials and individual and team activities.


Personal Development and Achievement

John’s personal development and achievement programs address the growing need for professionals to master a number of critical aspects of their personal lives, which have a direct impact on the results they produce professionally. All programs are created and designed to provide organizations and individuals with practical real life solutions and applications for some of today’s most challenging personal issues. Possible topics, which can be customized, include the following:


  • The dynamics of performance psychology
  • Personal and professional goal setting
  • Mastering self-motivation and self-respect
  • Stress management and avoiding burnout
  • Time management
  • Overcoming rejection
  • Creating a personal image of excellence
  • The philosophy of money, wealth and profit
  • Increasing confidence and self-belief
  • Developing creativity and imagination
  • The skill of adaptability and flexibility
  • Mastering high performance behavior
  • Creating the habit of winning
  • Coping and mastering change
  • Achieving maximum potential
  • Public Speaking


All of the above topics can be fully customized to meet the needs and specifics of any organization. In addition, John can develop a comprehensive training system that can include a combination of lectures, seminars, demonstrations, workshops, Internet-based training, audio and video materials and individual and team activities.